the buzz word: branding

Qatar Olympic Committee tower wrapped with the look and feel of the Qatar 2022 World Cup Bid (c) gulf times


The Qatar 2022 World Cup Bid has geared up for the upcoming launch of the bid’s brand identity and website by wrapping two buildings in central Doha with the look and feel of the bid.
A World Cup in Qatar would be the first global sporting event ever to be hosted by the Middle East, bringing greater unity and understanding between nations and supporting the FIFA positioning statement “For the Game; for the World”.
Like Qatar itself, the Qatar 2022 World Cup bid brand is a fusion of heritage and modernity indicative of a visionary state, the committee said in its statement.
The logotype revealed earlier this year is derived from the pentagon form found on a football fused with colours related to sand, sun and sea whilst the brand’s key graphic element, a confetti composed footballer, is always in motion portraying Qatar’s passion for football. The logotype and brand are set against a backdrop of an Islamic styled pattern which provides geographic reference.

Work began this week to wrap two landmarks of Doha– the Qatar Olympic Committee building (approximately 3,900 square metres) and the Ramada Hotel (approximately 500 square metres). More buildings will be wrapped in the coming months and from October 1 there will be 900 street banners as well as more than 400 other advertisements and bridge banners along the streets of Doha.
“This is just the beginning – we will seek to involve everyone in Qatar in our campaign over the next 15 months with fun and exciting initiatives to promote our bid. We want everyone to feel as excited about the bid as we are. The population of Qatar is a key part of our team to persuade FIFA to grant us the honour of hosting the World Cup,” said Qatar 2022 Bid Committee CEO Hassan al-Thawadi.