onderzoek management

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benieuwd of ze ook de sport hebben meegenomen? of de academie voor sport?

They may be highly-paid, drive flashy cars and live in the lap of luxury, but Qatar's managers are not as good as they think they may be in terms of communicating their business objectives to employees.

This was revealed after a study carried out by YouGov Siraj for communications consultancy Hill & Knowlton. The study's findings are derived from 553 interviews conducted late last year in Qatar, Kuwait, Saudi Arabia, the UAE and Oman. Respondents comprised 307 managers and 246 employees.

Twenty-five percent of the respondents worked in government organisations, 24 percent in foreign-owned multinationals, 27 percent in locally-owned multinationals and 21 percent in local businesses. Fifty-five percent of those surveyed have lived in the GCC region all their lives.

Published in Middle East Corporate Reputation Watch 2008 - Getting the Message Across, the study found 82 percent of managers here believe they make a point of explaining their organisation's strategic objectives to staff but a mere 54 percent of employees feel the objectives are properly explained to them. And just 46 percent of the employees in the country believe their manager helps them to understand how their job connects to their firm's business objectives.

Twenty-nine percent of employees felt they did not receive the information to carry out their job well while 34 percent said they were not appreciated for their contributions to the company. All employees were keen to develop their skills and advance professionally but 39 percent felt the way to go about this had not been properly explained to them.

Fran McElwaine, Director of Change and Organisational Communications, Hill & Knowlton Middle East said: "The Qatar findings are broadly consistent with the results in other GCC states. They suggest that although managers in Qatar understand the importance of communicating with employees, many of them are failing to get the message across."

She said: "This is a vitally important issue for corporate managers in this region. Companies are under pressure to lift productivity and it is becoming harder to attract and retain top talent."

International research suggests that highly engaged employees try 57 percent harder, perform 20 percent better and are 87 percent less likely to leave than the less-engaged employees identified in the study.

A mere 49 percent of Qatar's employees think their manager is very useful for obtaining important information and a meagre seven percent value team meetings as a source of information. Surprisingly, 54 percent rely on external media and friends for information about their job.

Sarah Gourlay (pictured), General Manager, Qatar, Hill & Knowlton Middle East, said: "The findings indicate organisations in Qatar and in the Gulf generally can do a better job of structuring their internal communications effectively. There is real potential for companies across the region to improve morale and productivity by creating structures and systems for employee communication."

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